
www.RainorShineKids.com
E: press@32FlavorsPR.com
PH: 518.428.0921

WooBeeKids re-brands as Rain Or Shine KidsTM,
continuing the design of fine modern and water resistant goods for the all
weather family.
Today’s children and their parents need to be prepared for anything, and
Rain or Shine Kids offers a line of blankets and accessories to keep them on the
go in style.
(August 21, 2008 Seattle, Washington)
Based in Seattle, WA, what is known to be an all weather
sort of place, the mom and founder of These Two Girls, the umbrella company that
covers the famous All Weather WooBee blanket is taking a large step to expand
and re-brand. A new brand name, Rain or Shine Kids, and an updated website at
http://www.rainorshinekids.com, complete the transition. Without
missing a beat in quality or new product development, company owner Heather
Correa decided to give her growing brand a name that told store buyers, and
consumers exactly what her product was meant to do. Endure the elements, in rain
or in shine. Luxury seeking parents enjoy the plush materials that Correa uses
in her blanket and accessory designs, but what is more appealing is the fact
that the other side of the product is water and weather resistant which is
perfect for everyday use. From braving the cold with a WooBee attached to a baby
carrier with its convenient ties, to the grandeur of the Super WooBee under the
family during a picnic or beach outing, adventurous parents including
celebrities like Gabby Reece are finding all sorts of ways to use their WooBee.
“The Rain or Shine Kids name was developed to give our
customers instant information as to what our product lines are all about. Rain
or Shine Kids will also allow me a name to develop new products that will take
advantage of larger distribution opportunities while preserving the WooBee name
for our locally made luxury line.” –founder, Heather Correa.
In perfect timing with one of the biggest
tradeshows in the Juvenile market, ABC Kids’ Expo, Rain or Shine Kids will share
their new look with the top buyers, and editors in the industry. Also debuting
at the tradeshow will be the answer to the true urban outdoor-loving parent, the
black on black WooBee, and the new “b” blanket, an affordable, modern all
weather blanket with a twist. Modern patterns with whimsical colors backed by
the trademark water resistant fabric. Correa says,
“I am so excited about introducing the new
“b” blanket. It combines my love for modern prints with affordability. By
choosing polar fleece, simplifying the design and moving to overseas
manufacturing I am able to offer the basic functions of our luxury WooBee to a
much broader customer base. Now, Rain or Shine Kids offers something for
everyone.”
Often imitated but never duplicated, the blankets are a hit among major big box
retailers who will start carrying the WooBee this fall, and international
markets such as Asia where the WooBee is doing very well in over 5 countries,
and has boutique owners very excited to promote the brand.
About Rain or Shine Kids
Heather Correa, owner of These Two Girls, was originally inspired to
design the uniquely practical WooBee blankets, bibs, and burp cloths after the
birth of her first daughter. An outdoor enthusiast living is Seattle, WA, she
wanted a highly effective and functional product line that is cozy for children
and cool for parents. Rain or Shine Kids is a huge hit, and Heather now
routinely calls upon her daughters, Lola and Ava (who inspired the company name,
These Two Girls), to test and approve new Rain Or Shine Kids designs.
These Two Girls and Rain or Shine Kids is
committed to producing practical, beautiful products that parents and children
will use and love every day.
To Place a Wholesale/Retail Order
Rain or Shine Kids
300 NW 62nd Street
Seattle, Washington 98107
heather@rainorshinekids.com
ABC BOOTH # 4912
For Media Inquiries Contact:
32Flavors Public Relations
518.428.0921
press@32FlavorsPR.com
########
|