Policies....
polished. professional. proactive.
If those three words
scare you, we are not the PR firm for you.
32Flavors PR is buttoned up and we are
ready to go out and pitch you to our database including print, television, radio
and Internet editors on one condition: You have to be willing to work with us to grow your
business.
Our efforts are non-stop, and as much as a single write up for a
client has led to three times the publicity on television or in print not to
mention trade/wholesale opportunities. However, the media only takes one
look at your website before they move onto the next in a line of up and coming
designers. Don't be missed. Come to 32Flavors PR with your polished website and
an open mind. Your homepage is your calling card and virtual storefront. It is
our policy to teach our clients about organic online marketing but remember, we
can pitch your company until the cows come home but if editors reach your
website and they are not interested they are going to simply pass.
Detailed below are our
policies when working with our valued clients. In order to serve all of our
clients in the boutique firm atmosphere it is imperative
that these policies be in order:
Monthly PR
Services Policy. It is simple, we have these wishes:
1.
Simple
contract 6 month term- we do not put our name on anything for less than
six months.
2. Your
company should be in a position where you have yearly retail/wholesale sales of
at least $25,000 to $75,000 per year, and your business plan allows an
investment of $8,000 to $10,000 over the course of 6 months on your PR campaign.
3. 32Flavors PR must appear as the only media firm on your
company communications.
4. You have hired 32Flavors PR to assist in bettering your media
efforts. In the 2-4 week ramp up period please heed our advice regarding
essential changes to your website and brand if needed to make your pitch a
success. You only get 1 chance to make that first impression.
5. You must be able to provide the following within the first 30 days of our
contract so that we may kick off your campaign:
- at least 15 non returnable press samples of your product
- at least 25 complete press kits
- high resolution photos of your entire line with professional quality
photographs
- high resolution image of your logo
6. All
clients must provide us with 3 business related references showing a positive
track record for timely payments.
Please be
aware that a cancellation fee in the amount of one months service will apply to
any contract that is disrupted outside of the terms stated.
a la carte
Services Policies
by paying 32Flavors
PR the service fee associated with each- you agree to these policies
celebrity gifting:
Unless otherwise
noted our celebrity gifts are unsolicited. We make every effort to connect with
the celebrity personally or a member of their staff to insure that they receive
your product. We do not offer monetary refunds if the goody bag or individual
gift is returned. However, we will return your product to you in the event that
the gift is refused by the celebrity. Any photos taken of the celebrity gift are
property of 32Flavors PR. They may be used by client to obtain media coverage or
to post on your press page, however in the case of group goody bags or virtual
baby showers, clients should make every attempt to inform the media that
32Flavors PR is the company who put the gift together.
Disclaimer:
32Flavors PR reserves the right to deny service to any company that we feel we
cannot assist due to direct competition, history of poor customer service,
outstanding balances/credit issues. If we are interested in working with you we
will make every effort to do so. If your companies products or website are not
up to our standards we may not be able to provide you with service. If your
product is highly saturated in the market we will refuse and reserve that right. We will make
every attempt to direct you to colleagues who can assist you in building your
website and brand. 32Flavors PR also reserves the right to change prices and
policies as the business grows, we will make every effort to inform you of these
changes in advance. Each project is unique and we have never had issue with
making both parties happy in order to do our best to promote the client.
